The Eliza & Ethan dress is our most popular dress in store, why so you may ask?  It is one size fits all (from UK6 to about UK20), it can be worn over 50 different ways, it is maternity friendly, it includes a matching bandeau in the price so that you can wear a bra, …

Glenda and Karen looked stunning in TV Now Magazine dressed by Alila as they opened up some Christmas pressies. Karen’s dress is by Alice & Trixie from New York, one of Alila’s exclusive labels in Ireland.  Alice & Trixie make stunning silk dresses in vibrant rich colours and prints that are fun, chic and a …

Here are a couple of photos that were featured in yesterday’s Mistletoe magazine that was free with The Independent. Adrienne is wearing our gorgeous matt sequin Gold dress and Grace is wearing one of our fab charm necklaces. Styling was done by the fabulous Courtney Smith, shot by photographer Daniel Holfield, with Lara Ford doing …

We were very lucky when we did a photoshoot a while back to have the amazing photographer Lili Forberg and top Irish model Faye Dinsmore be part of it.  We wanted a fun girly theme for the shoot and so on the morning of the shoot stylist Sarah Flanagan and myself blew up about 200 balloons …

Alila are delighted to say we are the exclusive stockist of Lauren Conrads new label Paper Crown in the ROI.   Her first collection features luxurious chiffon silks, the softest leatherettes, pretty vine prints and flared skirts. Lauren Conrad first hit our screens several years ago on MTV’s “Laguna Beach: The Real OC”.  She then …

  Ooh fancy! We made the Irish Times!

As the owner of a boutique there is a lot of travelling in my job.  Obviously when I travel I always try to find the most economical way and unfortunately this means that I usually end up travelling with Ryanair. Just like every good boxer prepares for his or her next fight, everytime I travel …

  Once upon a timer there was a little girl called Ali. She loved to dress up in her Mum’s dresses and heels and lipstick and couldn’t wait to grow up so she could dress and look as fabulous as her Mum always did when she went out. Then one night Ali had a nightmare… …

*Twinkle Toes* We have built up a reputation for our shoes over the years.  Alila prides itself on its shoe collection and labels.  When ordering each new season I work with the designers to customise each style, whether making the heel higher, adding a platform for comfort, including the signature pink sole, choosing the colour …

FROM THE BEGINNING…   We can’t believe it’s nearly 4 years since we first open the doors to Alila! This is a few pieces from the press we had during our early days…